PORTFOLIOHere is a look at what I bring to the party.
PHOTOSHOOT MANAGEMENT
CREATIVE DIRECTION + COPYWRITING
PHOTOSHOOT MANAGEMENT
SOCIAL MEDIA + WEBSITE PRODUCTION
BRANDING + LOGO • CREATIVE DIRECTION
We Do the Work That Lets You Get Right to Work
Scriptwriting + Video Direction
Vendor Sourcing + Communication
CREATIVE DIRECTION + PROJECT MANAGEMENT
VISUAL ICON SYSTEM
VISUAL ICON SYSTEM
VISUAL ICON SYSTEM (in situ)
EVENT THEME CREATION
EVENT THEME SIGNAGE
2027 UPCOMING THEME CREATION
EMAIL + DIGITAL + TRADITIONAL MARKETING
APP DEVELOPMENT + GAMIFICATION
EXPERIENCE
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CREATIVE DIRECTOR + PRINCIPAL
Evenkeel Creative
evenkeelcreative.com2018-present
This role sees me as the primary client-facing position, owning and directing all creative from conception to production.
Supporting purpose-led brands with creative marketing strategy and design
Business operations: accounting, social media, marketing
Lead designers and developers to creative impactful outcomes
Client list: IKEA Canada, City of Ottawa, POGO (Pediatric Oncology Group of Ontario), WorkplaceOne, GeologicAI
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DIRECTOR OF MARKETING + CREATIVE
WorkplaceOne
2018-2021
Toronto’s premier coworking space is a destination for businesses wanting best-in-class operational support
Responsible for all marketing & sales creative
Managed digital advertising/marketing and social media
Managed website development and production
Led lead generation campaigns
Organized and led photo shoots
Scriptwriting and video direction
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CREATIVE MANAGER
The Engine Group
2014-2018
Client-facing role in a digital + traditional agency focused on supporting real estate and QSR models.Managed a team of designers & developers
Responsible for sourcing and communicating with external agencies
Managed digital advertising/marketing
Copywriting and creative direction
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PRODUCER/WRITER/PERFORMER
Music Industry
2000-present
Familiar with all facets of the entertainment industry from marketing and promotion to organizing and show production
Self-managed, promoted, marketed
Performed international tours (Canada, USA, Australia, Japan)
National radio play
Composition of original works, TV placements, soundtrack composition
Show production and organization
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COPYWRITER
Intrawest Corporation
2002-2008
In-house agency for one of the world’s premier destination + resort providers
Responsible for digital and traditional marketing copy for snow and sun destinations across Canada and the USA including Whistler, Tremblant, Sandestin, Copper Mountain
Collaborated with designers to produce direct mail pieces drawing >$1M in revenue
Skilled in writing compelling copy for luxury brand marketing
Unique Abilities
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Creative marketing strategy from conception to final implementation
Developing spaces for customers, clients and audiences to have transformative experiences
Inspiring and leading people in a calm, respectful manner
Gaining trust of clients, customers, vendors
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Adobe Creative Suite • Figma • MS Office • Sketches on napkins
Copywriting & scriptwriting
Video Direction
Graphic Design
Photography
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Family
Cooking
Flyfishing
Music
Travel
Birding
Get in Touch
Let’s chat!
Let’s chat!