Creative Director and Writer with extensive experience providing support to the real estate developer and operator space, enabling sales and marketing teams to stand out in competitive markets. Thought leadership and attention to detail enable me to be an effective and empathetic team lead, while comprehensive communication skills allow me to speak to both creatives and executives with equal efficacy. Adept at pushing ideas through from concept to presentation, compelling storytelling, and staying within budget and timelines. An exemplary combination of creative and strategy.

Evenkeel Creative
evenkeelcreative.com

2018-present

Independent creative agency providing brand strategy, content, and design for purpose-led brands.

• Act as central brand steward across a multi-client portfolio spanning real estate, retail, healthcare, and B2B (IKEA Canada, WorkplaceOne, Periscope Realty, POGO, City of Ottawa) — translating each brand's voice and narrative into consistent creative output across channels and touchpoints.

•  Partner with IKEA Canada to develop branded logo system to visually support their Business Pillars — integrated with annual Summary Reports & social media we created.

• Created unique and effective marketing collateral for shared office provider WorkplaceOne and medical real estate brokers, Periscope Realty, including managing drone and location photoshoots.

• Lead all client relationships, aligning and managing cross-functional teams — designers, developers, marketing leads — around shared frameworks and playbooks that let clients execute independently while staying on-brand.

WorkplaceOne

2018-2021

Toronto's premier coworking space, providing best-in-class operational support to businesses.

• Created sales and marketing materials, logo, branding, and content strategy across all channels, aligning digital advertising, social, and website content to a single brand narrative.

• Led lead-generation campaigns and content production — from scriptwriting through photo/video direction — connecting brand storytelling directly to commercial performance.

• Created and managed digital advertising

• Spearheaded website build and integrated lead generation and online booking platform

The Engine Group

2014-2018

Client-facing role in a digital + traditional agency focused on supporting real estate and QSR models.

•  Directed creative and copy across multiple ongoing campaigns with Lindvest and Rosehaven Homes, managing and mentoring a team of designers and developers to maintain creative standards and brand consistency at scale.

• Led digital and traditional advertising and marketing execution, translating brand strategy into channel-specific creative for real estate marketing and sales support.

Intrawest Corporation

2002-2008

In-house agency for one of the world’s premier destination + resort providers

• Wrote digital and traditional marketing copy for luxury snow and sun destinations across North America — including Whistler, Tremblant, Sandestin, and Copper Mountain — maintaining a consistent premium brand voice across distinct regional properties.

• Collaborated with designers on direct mail campaigns that generated over $1M in revenue, pairing brand storytelling with measurable commercial results.

• Developed fluency in luxury and hospitality brand voice, adapting a single master brand narrative to the character of each individual destination.

Music Industry

2000-present

Familiar with all facets of the entertainment industry from marketing and promotion to organizing and show production

• Built and marketed an independent artist brand across international tours (Canada, USA, Australia, Japan), national radio play, and licensed placements — managing narrative, promotion, and audience experience end-to-end.