Evenkeel Creative
evenkeelcreative.com

2018-present

Independent creative agency providing brand strategy, content, and design for purpose-led brands.

• Act as central brand steward across a multi-client portfolio spanning retail, healthcare, nonprofit, and B2B (IKEA Canada, POGO, City of Ottawa, WorkplaceOne, GeologicAI) — translating each brand's voice and narrative pillars into consistent creative output across channels and touchpoints.

• Partner with IKEA Canada to develop branded logo system to support the narrative of their Business Pillars — integrated with annual Summary Reports & social media we created.

• Built the brand voice and storytelling framework for POGO (Pediatric Oncology Group of Ontario) fundraising communications, driving a 5% lift in direct mail donations and designing the look and feel of their annual gala campaign exceeding $390K in fundraising.

• Lead all client relationships, aligning and managing cross-functional teams — designers, developers, marketing leads — around shared frameworks and playbooks that let clients execute independently while staying on-brand.

WorkplaceOne

2018-2021

Toronto's premier coworking space, providing best-in-class operational support to businesses.

• Created logo, branding, and content strategy across all marketing and sales channels, aligning digital advertising, social, and website content to a single brand narrative.

• Led lead-generation campaigns and content production — from scriptwriting through photo/video direction — connecting brand storytelling directly to commercial performance.

• Created and managed digital advertising

• Spearheaded website build and integrated lead generation and online booking platform

The Engine Group

2014-2018

Client-facing role in a digital + traditional agency focused on supporting real estate and QSR models.

• Directed creative and copy across multi-location brand campaigns, managing and mentoring a team of designers and developers to maintain creative standards and brand consistency at scale.

• Led digital and traditional advertising and marketing execution, translating brand strategy into channel-specific creative for franchise and multi-region clients.

Intrawest Corporation

2002-2008

In-house agency for one of the world’s premier destination + resort providers

• Wrote digital and traditional marketing copy for luxury snow and sun destinations across North America — including Whistler, Tremblant, Sandestin, and Copper Mountain — maintaining a consistent premium brand voice across distinct regional properties.

• Collaborated with designers on direct mail campaigns that generated over $1M in revenue, pairing brand storytelling with measurable commercial results.

• Developed fluency in luxury and hospitality brand voice, adapting a single master brand narrative to the character of each individual destination.

Music Industry

2000-present

Familiar with all facets of the entertainment industry from marketing and promotion to organizing and show production

• Built and marketed an independent artist brand across international tours (Canada, USA, Australia, Japan), national radio play, and licensed placements — managing narrative, promotion, and audience experience end-to-end.